Side Quests
This page collects projects outside the day job.
Mat Enforcer
Mat Enforcer is a Brazilian jiu-jitsu apparel brand built around the “Mat Enforcer” archetype. It has a modern luxury aesthetic, not gritty fight-brand styling. It starts with a T-shirt as the hero product: a loose-fit tech tee modeled on the NYRR/Brooklyn Half New Balance shirt. The mark is a champagne gold serif “MAT ENFORCER” wordmark, with a slim stitched BJJ belt drawn straight across as a divider with a centered square knot, and “JIU JITSU” below.
MGJJ 2018 Belt Ceremony
Recorded December 6, 2018, in New York City. Marcelo Garcia promoted nine new black belts; Youssef Drihmi is listed first (#34). His speech chapter is at 19:00, just after the 18:24 timestamp.
Knee Slice Pass Vs. Butterfly Guard by Youssef Drihmi
Youssef demonstrates his knee slice pass against the butterfly guard on Bernardo Faria, on Bernardo Faria’s channel.
Product Managers: How To Cultivate Relationships With Stakeholders
Written by Youssef Drihmi for Forbes Digital Group and published December 31, 2020, the article lays out six practices for cultivating stakeholder relationships: making an exhaustive stakeholder list, understanding how each stakeholder is measured, communicating in the right medium, sharing stakeholder-specific roadmaps, setting expectations, and building trust through follow-up.
Youssef Drihmi | NYC Community Showcase: Across the Divide 2019
A story Youssef told at The Moth Community Showcase on January 16, 2019, about a life-changing trip to Morocco to visit his grandparents and extended family.
Beating BJJ Competition Anxiety
Youssef shares four findings for handling Brazilian jiu-jitsu competition anxiety: warming up until you break a good sweat, staying conscious of your breathing, sticking to your bread-and-butter game, and winning early by scoring first.
